Active Ingredients & Cavity Protection
Sodium Monofluorophosphate (0.16% w/w): Provides sustained fluoride release to remineralize enamel and prevent dental caries (cavities).
Sodium Fluoride (0.10% w/w): Delivers immediate fluoride ions upon brushing for rapid enamel uptake and instant acid-neutralizing defense.
Total Formulation Strength: The combination yields approximately 1,000 ppm (parts per million) of available fluoride ions, meeting the World Health Organization (WHO) and FDA optimal range (1,000\text{–}1,500\text{ ppm}) for effective cavity prevention.
Verified Product Capabilities
Plaque & Tartar Control: Utilizes gentle abrasives to disrupt biofilm without damaging dental structures.
Water-Soluble Formula: Dissolves completely during rinsing, leaving no gritty residue behind on gums or teeth.
Packaging Variations: Available in a 200g Home Pack and a 50g Travel Size.
2. Ingredient Profile & Benefits
This formulation bridges natural extracts with clinically proven dental agents to optimize oral hygiene.
Brazilian Green Propolis Extract:
Acts as a natural antimicrobial agent to help suppress oral pathogens.
Reduces gingival inflammation, bleeding, and accelerates the healing of aphthous ulcers (mouth sores).
Green Tea Extract (Camellia Sinensis):
Rich in catechins that inhibit bad breath (halitosis) by neutralizing volatile sulfur compounds.
Provides antioxidant protection for sensitive gum tissues.
Chamomile Flower Extract:
Contains soothing properties that calm minor irritation and reduce tissue inflammation.
Xylitol:
A non-fermentable sugar alcohol that starves cavity-causing bacteria (Streptococcus mutans) because they cannot metabolize it.
Stimulates saliva production, promoting natural oral cleansing and remineralization.
Calcium Carbonate & Silicon Dioxide:
Finely milled abrasives that gently lift surface stains (tea, coffee) and prevent plaque from calcifying into stubborn tartar.
Sodium Pyrophosphate:
Acts as an anti-tartar agent by chelating calcium and magnesium in saliva, preventing them from depositing onto teeth.
3. Product Moat: The 8 Competitive Advantages
This toothpaste occupies a unique market position, combining the therapeutic benefits of natural extracts with standard clinical cavity protection.
1. Dual Propolis & Green Tea Synergy
Unlike basic formulations that rely solely on chemical antimicrobials like Triclosan or single herbal ingredients, Atomy blends premium Brazilian Green Propolis with Green Tea for comprehensive, multi-target defense against bacteria, inflammation, and odor.
2. Proprietary Water-Soluble Technology
Developed via specialized processing techniques (pioneered by the Korea Atomic Energy Research Institute - KAERI), the gel base dissolves effortlessly in water. It rinses completely clean without leaving thick synthetic foaming residues or high amounts of Sodium Lauryl Sulfate (SLS).
3. Dual-Action Fluoride Delivery
By deploying two distinct forms of fluoride, the toothpaste provides a dual-phase defense system: rapid surface protection paired with slow-release, deep enamel remineralization over several hours.
4. Xylitol Integration
Replaces harmful sugars or low-grade artificial sweeteners with Xylitol, turning a flavoring agent into an active defense mechanism that halts bacterial reproduction.
5. High-Value Pricing
Offers premium ingredients at a highly competitive market rate, providing a cost-effective alternative to high-end clinical or specialized natural toothpastes.
6. Low Relative Dentin Abrasivity (RDA ~70)
Many whitening toothpastes feature harsh abrasives with high RDA values (>150) that strip enamel over time. With an RDA score of approximately 70, this formula is highly gentle, preserving protective enamel during twice-daily use.
7. Premium Sourcing (High Artepillin-C Content)
The formulation utilizes high-grade Brazilian Green Propolis, known for containing dense concentrations of Artepillin-C, an organic compound highly prized for its superior anti-inflammatory and antibacterial properties.
8. Satisfaction Guarantee
Backed by a comprehensive return policy, ensuring low consumer risk and high brand trust.
Comparative Performance Analyses
Single vs. Dual Fluoride Technology